Latest News

  • Aprilia Wins British Grand Prix

    Mon Aug 07, 2023

    In an electrifying performance, Aprilia's senior rider, Aleix Espargaro, secured a remarkable victory at the British GP. Guiding the powerful Aprilia bike with unparalleled skill and determination to gain a last lap victory, Aleix Espargaro displayed his exceptional talent on the track. This momentous win not only marks a significant achievement for the team but also showcases Aleix Espargaro's prowess and dedication to the sport. With cheers echoing through the stands, the celebration was a true testament to the winning combination of rider and machine. As the checkered flag waved, Aprilia stood proud, knowing that Aleix Espargaro's triumph has etched his name into racing history, inspiring fans worldwide, and foreshadowing more thrilling successes ahead.

    1021 -

  • Coronation Bank Holiday

    Mon May 08, 2023

    Via Moto will be closed on Monday 8th May for the Kings Coronation bank holiday. Open as normal Tuesday 9th May.

    1020 -

  • Norton Motorcycles

    Mon Apr 24, 2023

    Via Moto are proud to announce that we have been appointed as one of the first Sales Partners for Norton Motorcycles in the UK. Having been taken over in 2020 by TVS Motor Company, Norton have built a brand new 73,000 square foot factory in Solihull and have re-engineered the 961 Commando and V4 models. This will be followed by new products in the coming years.

    1019 -

  • Aprilia & Espargaro Win 1st Moto GP Race

    Tue Apr 05, 2022

    Aleix Espargaro won his first MotoGP race at the 200th attempt by taking victory from pole at the Argentine Grand Prix on Sunday. His win also gave his Aprilia team their first victory in the MotoGP era. The Spaniard, 32, was overtaken before the first turn by Jorge Martin and the pair engaged in a tense tussle that saw them trade positions several times. Espargaro took the lead with five laps to go and held on for victory at the Termas de Rio Hondo circuit. "I'm very happy. It's been a long, long time," said an emotional Espargaro.

    1018 -

  • Via Moto Full Re-Opening

    Sat Apr 10, 2021

    As per the relaxation of the governments lockdown restrictions we can now allow customers to re-enter the showroom to look at bikes and clothing. There will still be a requirement for a face covering to be worn and a request to use the hand sanitisers and practice social distancing for the time being. We look forward to seeing you all soon.

    1016 -

  • Via Moto Fully Re-Opening

    Fri May 29, 2020

    From June 1st 2020 Via Moto will be opening for Sales, Service, Warranty, Accessories, Clothing & Parts. There will be social distancing measures, cleaning stations at the entrances, sneeze guards on desks and floor markings. However if the numbers go over 14 customers inside we will have to operate a queuing system. So we look forward to seeing all our customers again very soon.

    1011 -

  • Open as usual from 2nd Jan.

    Mon Dec 31, 2018

    Happy new year! We'll be celebrating with a little time away, but we'll be back on the 2nd of January 2019, see you then.

  • Preview EICMA 2018

    Tue Nov 13, 2018

    The main novelties that the Piaggio Group brands will present at EICMA 2018 are: Aprilia RSV4 1100 Factory; Moto Guzzi V85 TT; Piaggio MP3 300 hpe; Vespa Elettrica; Vespa GTS.

    1008 - EICMA 2018

  • Podium celebration for Honda Racing and Jason O’Halloran at Oulton Park

    Fri May 11, 2018

    With good pace aboard the Fireblade, the Aussie held the lead for the majority of the 18-lap race and it wasn’t until the closing stages when Leon Haslam made a pass. Keeping on Haslam’s heels until the chequered flag, O’Halloran crossed the line just 0.086 seconds off the win and claimed the fastest lap of the race (1:34.857). With today’s results ‘The O’Show’ has moved up the championship standings into fourth place.

    1007 - Podium celebration for Honda Racing

  • Joe Sheldon-Shaw on the podium.

    Wed Apr 04, 2018

    Ryan Vickers has taken his first victory in the Pirelli National Superstock 600 Championship, after grabbing the lead on the final lap from Kevin Keyes. Vickers made all the early running in the opening sequence of laps, however Keyes soon battled back mid race and took the lead from the Yamaha man. The pair both swapped places throughout the last few laps, however it was Vickers who grabbed the victory on the final lap from the Irishman, with Sheldon-Shaw rounding out the podium.

    1006 - Podium Victory

  • First pole position, first win and first Showdown for the all-new Fireblade at Silverstone

    Mon Sep 11, 2017

    First pole position, first win and first Showdown for the all-new Fireblade at Silverstone It has been a weekend to celebrate for Honda and the all-new 2017 Fireblade at the ninth round of the MCE British Superbike Championship, where Honda Racing and its riders Dan Linfoot and Jason O’Halloran recorded a host of firsts for the new-Fireblade in its 25th anniversary year. Jason O’Halloran secured his place in the all-important Showdown during the final race of the day, but it wasn’t without drama. Disaster struck on the opening lap when the Aussie crashed out, and unhurt from the fall was forced to watch on to see how his Showdown rivals faired in the falling rain. With two of his closest rivals also crashing out in the tricky conditions, O’Halloran and the new Fireblade had done enough to secure the final spot in the Showdown. Meanwhile team-mate Linfoot went from zero to hero in race three, after what started out as a difficult weekend for the Yorkshireman suffering three crashes in practice and today’s opening race. With rain falling at the 3.67-mile circuit as the final race got underway, Linfoot glided through the pack on the opening lap jumping to sixth place, after starting from 21st. Mastering the conditions aboard the Fireblade as the rain got steadily worse and having made his way into second place, he set his sights on the lead. Not deterred by the conditions Linfoot made his move on reigning BSB Champion Shane Byrne and took the lead. Holding the lead and with most of the field crashing out in the conditions, including Byrne, the race was red flagged at over two thirds race distance and Linfoot claimed his maiden British Superbike Championship win. The results from the weekend give the all-new 2017 Fireblade its first race win, along with its first ever qualifying pole position and its first appearance in the MCE British Superbike Championship Showdown, as Honda celebrates this iconic machines 25th anniversary year. The Honda Racing team will now head back to its Louth-based workshop and prepare the Fireblades for the next round of the championship, which takes place next weekend (15-17 September) as the Showdown gets underway at Oulton Park.

    1005 - Fireblade

  • Jason O'Halloran arrives at Cadwell Park

    Fri Aug 18, 2017

    Jason O'Halloran arrives at Cadwell Park next weekend (August 18/29/20) pushing to maintain his position inside the top six of the MCE Insurance British Superbike Championship at Honda Racing’s home round of the season. The Australian contender, who now bases himself in nearby Market Rasen, has high hopes for his home round following a recent test at the Lincolnshire circuit and knows that he needs a big points haul as just 18 points separate him from seventh placed Jake Dixon. O’Halloran said: “I love Cadwell Park; its 20 minutes up the road from where I live and I love riding there and love the whole event. I have only ever raced two Superbike races there and I have been on the podium in both of them, so that’s a good record! Something on my bucket list is to win a Superbike race at Cadwell Park; for me that would make my year if I could do that.".

    1004 - Cadwell Park

  • The Espargaró-Aprilia package demonstrated its full potential.

    Tue Jun 27, 2017

    Aleix Espargaró is back in the points, finishing tenth in the Assen GP. This is certainly a positive result that ends Aleix's streak of zero point finishes, but the Aprilia Racing Team Gresini Spaniard's race should have ended with a much different result. Just after the mid-race point, the Espargaró-Aprilia package demonstrated its full potential. After a cautious start without forcing his pace too much, Aleix moved up from fifteenth to seventh, joining Crutchlow's group. An even more significant statistic is that during that part of the race (16th and 17th laps) he had lapped with the second best time and his gap behind the leader was less than seven seconds. In short, all the conditions were right for an excellent race finale, on the hunt for a top-five finish. Instead, raindrops began to fall and the altered grip conditions (Aleix had the hard tyre on the rear) ruined his pace completely. Aleix dropped back position by position to the end, in any case managing to defend a top-ten finish. Notwithstanding, the Aprilia RS-GP confirmed once again in this race that a top-five finish is definitely within reach of a project which has made clear progress in terms of performance over recent months. Sam Lowes, who had started from the fourth row for the first time thanks to outstanding qualifiers, crashed out in the ninth lap while lying fifteenth. There were no consequences for him and he can take comfort in a weekend where he demonstrated the biggest improvement of his rookie year in MotoGP.

    1002 - Aprilia RS-GP confirmed once again in this race that a top-five finish is definitely within reach of a project which has made clear progress in terms of performance over recent months.

  • New Piaggio Medley now in Stock & On Demonstration

    Wed Apr 20, 2016

    Just arrived at Via Moto the stunning new Piaggio Medley 125, equipped with the latest I-Get 125cc engine that is capable of 134mpg and an extremely flexible performance. In addition it is equipped with Start/Stop technology so it's kinder on the environment as well. We have a demonstrator at Via Moto for you to try and it is open to CBT holders as well.

    1003 - Piaggio Medley

  • New V9 Bobber in Stock and on Demonstration

    Tue Apr 12, 2016

    Just arrived at Via Moto is the all new Moto Guzzi V9 Bobber. In Matt Black with yellow trim the uprated 850cc engine provides ample power and torque while the all new chassis provides an easy to handle bike. Via Moto also has a model on demonstration so visit us at 284 Shalesmoor, Sheffield, S3 8UL or call 0114 3033000 for more information.

    1001 - V9 Bobber


Monday: Closed

Tuesday: 09:00 - 17:00

Wednesday: 09:00 - 17:00

Thursday: 09:00 - 17:00

Friday: 09:00 - 17:00

Saturday: 09:00 - 17:00

Sunday: Closed

Via Moto footer logo

© - All Rights Reserved.

We act as a credit broker and not a lender and disclose that commission will be paid to us via the lender. We can introduce you to a limited number of finance providers and do not charge fees for our Consumer Credit services. We may receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.


We use cookies to help us improve your experience on our site and for essential functionality.

Accept & Continue

Need to learn more? Terms and Conditions – and – Privacy Policy